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Marketing partnership drags me back to WoW
I write this as I’m installing World of Warcraft on my computer. What happened? Blizzard Entertainment succeeded in creating one of the most immersive, fun, virtual game worlds I’ve ever played. That’s...
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TED talk: Rory Sutherland on Sweating the Small Stuff
Watch this. It’s good. Rory Sutherland talks about the disproportionality of the relationship between size of a project/money spent and the impact it has on people. Things like the biggest merger of...
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Newtonian Physics Applied to Social Media Metrics
Some of those who know me personally might know that I began my undergraduate studies in civil engineering. I transferred out of that after realizing that engineering wasn’t what I expected and that I...
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Gamification, or Rewriting the Games of Life
Gamification is turning into a real buzzword. Developers, marketers and your own uncle are working game mechanics into everything. Our social lives becoming increasingly intertwined with our digital...
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Is The Brochure Dead?
Who still writes brochures? I mean, I do on occasion. Grudgingly. Surely this time-honoured communications medium still has its place in marketing and communications. But do they still work, when...
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